Tag: trends
4 Challenges for Research: Understanding the New Generation
Based on our wealth of experience and diversity of clients over our first 15 years, here is the last in our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them, here’s Challenge 1: Making the Case for Distribution, Challenge 2: Identifying Value Drivers and Challenge 3: Shifting Lifestyles. In our final part of this series we’re focusing on the newest wave of consumers and how this impacts on all 3 sectors of FMCG, retail and hospitality. 4. Understanding the New Generation The fourth big challenge applies […]
4 Challenges for Research: Shifting Lifestyles
Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them here’s Challenge 1: Making the Case for Distribution and Challenge 2: Identifying Value Drivers. Today we’re focusing on hospitality: 3. Shifting Lifestyles The Hospitality & Leisure sector is no different in needing to manage value and deliver growth through new products and services. The big additional theme here is dealing with changing consumer behaviour. Lifestyle and attitude shifts are […]
4 Challenges for Research: Identifying Value Drivers
Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed it, here’s Challenge 1: get in touch.