Tag: behaviour

BRANDS THAT SPEAK WITHOUT TALKING

In our experience of researching people’s engagement with brands, it seems to us that strong relationships are formed with those where there is a visual force. Psychologists and behavioural scientists have, for decades, talked about the power of visual appearance and body language over verbal communication. It is often quoted that 80% of effective communication is non-verbal and that how things are presented can, therefore, be even more important than content. We have even heard that people who are perceived to be more attractive earn more. We believe that the same probably applies to brands, although we wouldn’t advocate the […]

4 Challenges for Research: Understanding the New Generation

Based on our wealth of experience and diversity of clients over our first 15 years, here is the last in our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them, here’s Challenge 1: Making the Case for Distribution, Challenge 2: Identifying Value Drivers and Challenge 3: Shifting Lifestyles.   In our final part of this series we’re focusing on the newest wave of consumers and how this impacts on all 3 sectors of FMCG, retail and hospitality.   4. Understanding the New Generation   The fourth big challenge applies […]

4 Challenges for Research: Shifting Lifestyles

Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them here’s Challenge 1: Making the Case for Distribution and Challenge 2: Identifying Value Drivers.   Today we’re focusing on hospitality:   3. Shifting Lifestyles   The Hospitality & Leisure sector is no different in needing to manage value and deliver growth through new products and services. The big additional theme here is dealing with changing consumer behaviour. Lifestyle and attitude shifts are […]

4 Challenges for Research: Identifying Value Drivers

Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed it, here’s Challenge 1: get in touch.