Category: Articles

New Ideas On How To Grow

As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs customers buying more A new article (Marketing Week 160424) has drawn the attention of Prof Byron Sharp amongst others for demonstrating the peril of going against one of the basic laws of marketing science – that brands grow more effectively by increasing penetration through finding […]

PACKAGING CLAIMS HIERARCHY : WHAT’S TOP AND WHAT’S NOT

  A perennial challenge for brand owners and designers alike is the need to have mastery of efficient and effective communication on the front of packaging. Tangible has decades of experience helping tackle the challenge by bringing a consumer and shopper perspective into the process with tailored testing using standardised research under our PackMaster methodology. For the purposes of this, we are not referring to branding as such, or the equity building graphics or design elements which are an essential part of a brand’s asset palette (we have more on that in our Tangible Branding design methodologies). Our focus here […]

We’re Hiring – quantitative research lead

Are you looking to play a bigger role and take on more responsibility within a small perfectly formed team? Do you want to work for a company that cares equally about its people and its clients? Are you looking for more variety? Do you fancy working with some really great and high profile brands? And all this in a building that is also home to 2 night clubs, a restaurant and a hairdresser!? Well, read on…. About the Role The role is designed for a talented and experienced Quantitative researcher to be part of the growth and success of Tangible […]

Tangible Update

As we moved into 2021 and the 2021/22 financial year we said we would aim to do 3 things with our business. Here’s a progress report at the end of our financial year. Leave the year with more people in our business than we start with. Gail’s long association with Tangible ended whilst our business expanded as planned working with even more great clients and so we were delighted to keep adding talented, inquisitive and enthusiastic people to our growing team. Strike a better balance for our people and our communities We are fully hybrid – with 3 planned days […]