BUSINESS AS (UN)USUAL

Whilst the coronavirus is creating uncertainty and changing working patterns and buyer behaviour we want to assure all Tangible clients that we will continue to do our level best to ensure that we have got your research needs covered. We have two priorities: 1. everyone’s health and wellbeing, and 2. business continuity for our clients and ourselves. We will use the most appropriate research methodologies to meet these priorities, and where face to face isn’t right or necessary we will use our online methodologies for interviews, groups, communities and surveys – so wherever the audience is, at work or at […]

RESEARCH METHODS: INDICOMMS

For the second part of the research methods series we present Indicomms, our fast paced comms pre-testing approach. It’s not just us who endorse this approach, our clients love it too. ‘IndiComms is a great solution for any client or agency that wants quick feedback and development on advertising ideas. The short format one-to-one interviews work fantastically well because they get around the often post-rationalised responses we hear in groups – and the fact we could cover so many interviews in a day allowed for us to explore a number of different routes and grasp which ideas had most traction […]

RESEARCH METHODS: BRAND HEALTH MODEL

We will be sharing some of our research methods which have been developed in house. Firstly, we present the Tangible Brand Health Model, which is a more effective tool for tracking the reality of a brand against the things that matter most to consumers. Our handy infographic explains our unique model  and how this can be used to understand your brand health.