Innovation Culture – It’s about them, ...

Nov 28, 2016 by

An organisation’s culture is best observed in the way the team behaves when the boss isn’t there. And we all know that having the right culture and environment is vital when seeking transformational change through innovation. So what is actually... read more

Make Messy Segments Not Tidy Stereotypes

Nov 16, 2016 by

One of the necessary preoccupations of marketing people is to identify their target market as clearly as possible. At Tangible we are strong advocates of the theory that the widest possible targets make for larger pools of potential buyers, but we also... read more

End of the line for trackers?

Nov 4, 2016 by

Recently, and with more frequency, clients have been letting off steam about their brand tracking. These are the top 4 complaints we hear: Our tracker doesn’t help It is costing us a small fortune It is difficult to change anything It is even... read more