Research Assistant

Sep 22, 2017 by

We require a reliable and personable Research Assistant to support consumer research sessions at our facility in Windsor. This is a varied and fast-paced role which will include assisting with all aspects of live research: Setting up for research... read more

Because they’re worth it

May 4, 2017 by

All brands must give consumers a reason to believe – a justification for choosing them over and above the alternative, but many brands go a step further, defining themselves as premium. Premium brands want to be seen as a step up from their... read more

Packs make better ads …

Jan 13, 2017 by

Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely... read more