At Tangible, we’re always exploring new ways to bring consumer insights to life, so we’re very excited to introduce the first episode of our Tangible Thinking podcast series – an innovative experiment blending our original research with AI to explore fresh formats for showcasing our thinking.
Our debut episode dives into “Using Research to Find Brand Reality” – uncovering how deep insights can reveal the truth behind what brands stand for and how they’re perceived by consumers. It’s a topic close to our hearts, and this AI-assisted format has allowed us to push the boundaries of how we share knowledge.
This is just the first of three episodes where we’ll be experimenting with AI as a tool to enhance content creation and open up new possibilities. We’d love for you to listen in and share your thoughts on how research and AI can shape the future of consumer brand storytelling.
Listen now:
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