New Ideas On How To Grow
As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs customers buying more A new article (Marketing Week 160424) has drawn the attention of Prof Byron Sharp amongst others for demonstrating the peril of going against one of the basic laws of marketing science – that brands grow more effectively by increasing penetration through finding […]