Brand positioning, proposition development and communications strategy across health and beauty portfolio.
Business and channel strategy, brand proposition and innovation guidelines as direct input to long term strategic plan
Business channel strategy, identification of sources of competitive advantage and growth mapping, long term strategy drivers and prioritisation planning
Brand positioning, proposition development and innovation strategy
Long term market and consumer trends analysis, annual facilitation of Exec Strategy away day exercise
Facilitation and follow up work streams for board and senior management strategy awaydays
Portfolio architecture and prioritisation and brand vs retailer brand strategy development before and during merger
Organisational purpose, positioning and membership services strategy for council of original “Monuments Men”
Client satisfaction and relative performance mapping with stakeholder interviews, key client interviews and online survey tool