GEN Z MYTH BUSTING – WHAT REALLY MAKES THEM TICK?
The latest age group starting to enter work and becoming financially active is Generation Z – people born between 1995 and 2010. Brand owners need to know who these people are and what makes them tick because we need to sell to them as well as employ them to do the selling.There’s a new Tangible research report looking at Gen Z in detail, exploding myths and uncovering the reality of their lives and motivations.The first big myth the report deals with is that Gen Z can be treated as a single typology. To assume they are all the same consigns […]