We will be sharing some of our research methods which have been developed in house. Firstly, we present the Tangible Brand Health Model, which is a more effective tool for tracking the reality of a brand against the things that matter most to consumers. Our handy infographic explains our unique model and how this can be used to understand your brand health.
Happy Valentine’s Day everyone, what are you doing today? As part of our State of the Nation we consulted the public to find out how they felt and what they wanted this Valentine’s day, click below to see what was the word on the street and scroll down to see the results from our snap poll.
The latest age group starting to enter work and becoming financially active is Generation Z – people born between 1995 and 2010. Brand owners need to know who these people are and what makes them tick because we need to sell to them as well as employ them to do the selling.There’s a new Tangible research report looking at Gen Z in detail, exploding myths and uncovering the reality of their lives and motivations.The first big myth the report deals with is that Gen Z can be treated as a single typology. To assume they are all the same consigns […]
2020 NEW YEAR’S RESOLUTIONS – TIME FOR CHANGE Marketing is The Change Function, so the start of a new decade is too good an opportunity to miss for taking new perspectives and launching fresh initiatives. So, it’s out with the same old same old, and in with our new Tangible Resolutions for an outstanding 2020: 1. Get Healthy by facing your Brand Reality. Tracking the vital signs of awareness, distinctiveness, relevance and appeal are all helpful in uncovering indicators of performance strengths and weaknesses. A deeper and objective review of brand fame and force factors is a constructive way to […]