Tangible Thinking – Episode 1!

At Tangible, we’re always exploring new ways to bring consumer insights to life, so we’re very excited to introduce the first episode of our Tangible Thinking podcast series – an innovative experiment blending our original research with AI to explore fresh formats for showcasing our thinking. Our debut episode dives into “Using Research to Find Brand Reality” – uncovering how deep insights can reveal the truth behind what brands stand for and how they’re perceived by consumers. It’s a topic close to our hearts, and this AI-assisted format has allowed us to push the boundaries of how we share knowledge. […]

New Ideas On How To Grow

As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs customers buying more A new article (Marketing Week 160424) has drawn the attention of Prof Byron Sharp amongst others for demonstrating the peril of going against one of the basic laws of marketing science – that brands grow more effectively by increasing penetration through finding […]

PACKAGING CLAIMS HIERARCHY : WHAT’S TOP AND WHAT’S NOT

  A perennial challenge for brand owners and designers alike is the need to have mastery of efficient and effective communication on the front of packaging. Tangible has decades of experience helping tackle the challenge by bringing a consumer and shopper perspective into the process with tailored testing using standardised research under our PackMaster methodology. For the purposes of this, we are not referring to branding as such, or the equity building graphics or design elements which are an essential part of a brand’s asset palette (we have more on that in our Tangible Branding design methodologies). Our focus here […]