For the second part of the research methods series we present Indicomms, our fast paced comms pre-testing approach. It’s not just us who endorse this approach, our clients love it too. ‘IndiComms is a great solution for any client or agency that wants quick feedback and development on advertising ideas. The short format one-to-one interviews work fantastically well because they get around the often post-rationalised responses we hear in groups – and the fact we could cover so many interviews in a day allowed for us to explore a number of different routes and grasp which ideas had most traction […]