New Ideas On How To Grow

As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs customers buying more A new article (Marketing Week 160424) has drawn the attention of Prof Byron Sharp amongst others for demonstrating the peril of going against one of the basic laws of marketing science – that brands grow more effectively by increasing penetration through finding […]

CONSUMER INSIGHT SPECIALISTS, GEEKS AND NOSEY PARKERS : JOIN US!

We’re adding to our brilliant team so please get in touch if you are interested in working with us on projects for A-list brands looking to grow, find more buyers, optimise their advertising, identify winning products, redevelop their packaging, refine their messaging, reorganise their merchandising and in store displays, reboot their online experience and generate breakthrough ideas by understanding what is behind what motivates real people living real lives. We need you to have experience of the UK consumer landscape, and whether you are qual, quant, specialist, generalist or something different we are keen to hear from you to see […]

We’re Hiring – quantitative research lead

Are you looking to play a bigger role and take on more responsibility within a small perfectly formed team? Do you want to work for a company that cares equally about its people and its clients? Are you looking for more variety? Do you fancy working with some really great and high profile brands? And all this in a building that is also home to 2 night clubs, a restaurant and a hairdresser!? Well, read on…. About the Role The role is designed for a talented and experienced Quantitative researcher to be part of the growth and success of Tangible […]

Tangible’s Brand New Year

Unprecedented. Never before has one word been used so much. Unpredictable, on the other hand, seems to keep cropping up as much as expected. We decided we would not start 2021 with a set of forecasts – and instead are making a set of commitments, a set of tangible actions that we will turn into reality. We know this is of no great consequence to anyone else by the way, but 2021 is a big year for Tangible. 2021 is Tangible’s coming of age – marking 21 years from our birth – and it feels like a good time to […]