Keeping the legend at the top of its gameLong term strategic partner – cultural and behavioural trends research, strategic research, product development research and menu optimisation, communication research and new service concept evaluation
Brand health and tracking the magic for a truly iconic brand Online large scale studies to uncover brand fame and force factors and determine optimum messaging and growth strategies
Optimising communication, customer experience and new concept execution in retailIn store shopper research, new store concept evaluation, promotional and activation research , communication development research, colleague engagement event
Game changing taste tests to prove product preferenceProposition development research, central location and on site observation and intercept interviewing as well as the development of a rigorous and repeatable research protocol to segment coffee buyers and prove 7 out of 10 coffee lovers preferred Costa.
Packaging development and design research for iconic biscuit brandsIn depth qual research to help navigate repositioning and reappraisal briefs with optimal design change and new concept development across the sweet and savoury portfolio
Uncovering the hidden drivers of culture on food buying and consumptionMajor ethnographic study, strategic development research, packaging and communications evaluation
Packaging and new concept evaluation for a fast growing challenger brand In facility research with simulated fixtures and product tasting, customer immersion sessions with experiential learning
Packaging development and design research for cereal brandsIn facility qual quant clinics and qual groups to help navigate optimal design change and new concept development across the cereal portfolio
The definitive garden bird care category review In home videos, moderated interviewing, depths, groups and online survey to establish behaviour and attitudes towards garden bird care, establish a new segmentation and the evaluation of new concepts
Consumer immersion and experiential research for a power brandIn home user and in store shopper research with clients and consumers to create closer understanding and uncover insights
Optimising product concepts and on pack communication for a once unique brand benefitNew product development, packaging and branding hierarchy, consumer usage testing
Maintaining brand Fame in highly fragmented and low salience kitchenware categoriesLong term partnership monitoring brand health across the portfolio including Culinare, Zyliss, Cole & Mason, Jamie Oliver in UK and in international markets. Researching department store presentation and shopper experience
Category leadership studies for specialist health and beauty brandsAugmented usage and attitudes studies, expert interviews, in home research and ethnography to map and segment markets and categories and create identify brand strategies and innovation opportunities
Category leadership studies for specialist health and beauty brandsAugmented usage and attitudes studies, expert interviews, in home research and ethnography to map and segment markets and categories and create identify brand strategies and innovation opportunities
Optimising positioning for a high value technology solutionPositioning research, communications and messaging development, target group understanding to support business case
Brand health and communication tracking for big brands in stationery Online large scale studies to uncover brand fame and force factors and determine optimum messaging and branding strategies
Helping an iconic brand remain relevantNpd exploration, product and pack evaluation
Identifying brand distinctiveness to achieve Force in a crowded category whilst operating in limited distributionBrand standing; range architecture and navigation; npd communication, packaging evaluation
U&A and segmentation study for the pioneering plant based brand Understanding brand fame and force, usage and attitudes and potential for growth headroom with a bespoke online study including deployment of segmentation and concept evaluation tools
New concept evaluation for an eating out favourite In restaurant guest experience and concept evaluation to help steer investment in repositioning and refurbishment programmes
Customer understanding with B2B clients Cash and Carry and end user research to understand portfolio roles and customer journeys across the coffee portfolio
Defining customer experience and growth opportunities for the leading kitchen brandStakeholder, team, client and customer interviewing and groups, across regions, depots and specialist research facility
Packaging research across filled beddingUsing a simulated fixture and high quality mock ups to determine the potential for packaging change across Comfy Group’s portfolio of famous brand names
Packaging development and design research for family favouritesBespoke in-facility methodologies to evaluate pack design changes across Burtons range of famous brands
