Tag: research

New Ideas On How To Grow

As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs customers buying more A new article (Marketing Week 160424) has drawn the attention of Prof Byron Sharp amongst others for demonstrating the peril of going against one of the basic laws of marketing science – that brands grow more effectively by increasing penetration through finding […]

CONSUMER INSIGHT SPECIALISTS, GEEKS AND NOSEY PARKERS : JOIN US!

We’re adding to our brilliant team so please get in touch if you are interested in working with us on projects for A-list brands looking to grow, find more buyers, optimise their advertising, identify winning products, redevelop their packaging, refine their messaging, reorganise their merchandising and in store displays, reboot their online experience and generate breakthrough ideas by understanding what is behind what motivates real people living real lives. We need you to have experience of the UK consumer landscape, and whether you are qual, quant, specialist, generalist or something different we are keen to hear from you to see […]

We’re hiring – Quantitative Consumer Brand Researcher

About Us Tangible has been thriving since launch in 2000, and has become a highly respected full service consumer research and brand consultancy business. We are a small and lively team that works with clients on a wide range of fast moving and fascinating projects across fmcg, health and beauty, household, leisure, hospitality, retail and business to business sectors helping them to grow their brands and achieve their commercial goals. About the Role We are looking for an experienced consumer brands researcher with a hands on quantitative skill set to join our team. The role will include opportunities to be […]

THE BRAND NAME GAME

One of the definitions of a brand is a name with a promise. Most consumer research focuses on defining and refining the promise – finding ways to manage the positioning and execution of products and services so they are bought by the widest possible audience. But often the name is part of the brief, so if you are trying to rise to the challenge right now, here is a Tangible Q&A on creating and researching brand names. First things first: is consumer research a good way to find a great brand name? No. Unless you are very lucky it is […]