We’re hiring – Quantitative Consumer Brand Researcher

About Us Tangible has been thriving since launch in 2000, and has become a highly respected full service consumer research and brand consultancy business. We are a small and lively team that works with clients on a wide range of fast moving and fascinating projects across fmcg, health and beauty, household, leisure, hospitality, retail and business to business sectors helping them to grow their brands and achieve their commercial goals. About the Role We are looking for an experienced consumer brands researcher with a hands on quantitative skill set to join our team. The role will include opportunities to be […]

THE BRAND NAME GAME

One of the definitions of a brand is a name with a promise. Most consumer research focuses on defining and refining the promise – finding ways to manage the positioning and execution of products and services so they are bought by the widest possible audience. But often the name is part of the brief, so if you are trying to rise to the challenge right now, here is a Tangible Q&A on creating and researching brand names. First things first: is consumer research a good way to find a great brand name? No. Unless you are very lucky it is […]

Packs make better ads …

Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely to make a claim seem more credible, increasing claim believability and purchase likelihood. In one of the studies conducted, university students were offered the chance to purchase an edible, extra strength energy spray, a real product with the claim that it “works 10x faster than pills and liquids” and that consumers would “feel results within 30 seconds.” Participants either […]