Selected Assignments

Brand positioning, proposition development and communications strategy across health and beauty portfolio.

Business and channel strategy, brand proposition and innovation guidelines as direct input to long term strategic plan  

Business channel strategy, identification of sources of competitive advantage and growth mapping, long term strategy drivers and prioritisation planning   

Brand positioning, proposition development and innovation strategy 

Long term market and consumer trends analysis, annual facilitation of  Exec Strategy away day exercise

Facilitation and follow up work streams for board and senior management strategy awaydays

Portfolio architecture and prioritisation and brand vs retailer brand strategy development before and during merger

Organisational purpose, positioning and membership services strategy for council of original “Monuments Men”

Client satisfaction and relative performance mapping with stakeholder interviews, key client interviews and online survey tool