For the second part of the research methods series we present Indicomms, our fast paced comms pre-testing approach.
It’s not just us who endorse this approach, our clients love it too.
‘IndiComms is a great solution for any client or agency that wants quick feedback and development on advertising ideas. The short format one-to-one interviews work fantastically well because they get around the often post-rationalised responses we hear in groups – and the fact we could cover so many interviews in a day allowed for us to explore a number of different routes and grasp which ideas had most traction with our audience. Tangible extracted some well-articulated and practical learnings for us to take forward into creative development and I’d recommend them to any client or agency with a similar task at hand.’ (Kerry Owens, Marketing Director, Karium)
Our handy infographic explains the approach and you can always get in touch to find out more.