Can Brand Owners be Presidential?

Jan 31, 2017 by

People have to vote for presidents just once a term but we want them to buy our brands more frequently, so there is a limit to the parallels that can be drawn. However, as it is open season on this sort of observation here’s our Tangible guide to... read more

A list of lists

Mar 1, 2016 by

Brands are powerful things and there are several ways of measuring their importance–to consumer, the investors and the brand owners. Here is a list of brand lists which rank brands by the impact that they make: The UK’s Top Storytelling... read more

The Problem With Polls: “Don’t ask me&...

May 14, 2015 by

A Tangible Manifesto for Better Research   The biggest problems predicting consumer behaviour arise when you ask people to do the predicting about themselves. Sometimes the very purpose of the exercise is to help answer the questions “will... read more