WHAT
A large scale consumer response to a new brand or product idea
HOW
Evaluating a new idea with a broad range of consumers via an online survey, capturing their initial responses and openness, their key likes and dislikes, and diagnosing the elements of the proposition with the greatest impact on appeal and interest.
WHY
When a product or brand concept has been developed, it is incredibly helpful to have an understanding of the potential scale of the appeal, and to identify the groups with whom the idea resonates most strongly. This form of testing can also provide clear guidance on optimisation of messaging and pricing, to help a good idea fulfil its true potential in market.