We help our clients create successful strategies and make great decisions by interpreting the reality of people’s lives not just analysing data
Face to face and online qualitative and quantitative methodologies as well as traditional focus groups, interviews, surveys and communities we use a range of proprietary techniques to understand people’s behaviour and attitudes in their day to day lives and help our clients make great decisions.
We support our clients with our commercial pragmatism and senior management experience by providing consulting services around: brand and business strategy facilitation: communications planning, trends and behaviour interpretation: market opportunity scoping and acquisition due diligence.
We thought that lots of market research was underwhelming because it failed to focus on delivering practical, usable and clear recommendations backed up by real evidence gathered in the right context.
Tangible was launched by Martin, Sean and Gail – we found a great property in a seventeenth century former tea importers shop in Windsor and set it up with everything we needed for doing real consumer research: real store fixtures, a real and functioning kitchen, a real living room which doubled as a big meeting space and an informal study for important one to ones.
Reckitt Benckiser was our first client and we have been working with a huge range of fantastic brands ever since.
The Sheffield Launch
We had built up a big client base in the north and found ourselves running fieldwork all over the country. This called for an expanded team and a new facility, so we set up in Sheffield. Initially in a magnificent mansion house in leafy Nether Edge, we moved into a converted dairy yard just off Ecclesall Road and replicated the home from home set up: a shop, kitchen and living room.
The Methodology Breakthrough
We invented our specialised quali-quant clinic methodology for testing and optimising packs and products in a simulated buying situation. It’s been used by Kelloggs, Arla, Heinz, Warbutons, Pladis, Pfizer and Unilever amongst many others.
The 100th Client
2005 arrived and we hit a big milestone: our 100th client.
The Growth Plan
It was time for more new ideas and Dominic, a former client at Nestle, PZ Cussons and Premier Foods joined and eventually became MD
By now Dominic was running the company and Martin moved to Bath to take a well-earned early retirement.
The 200th Client
2012 saw our next big milestone: our 200th client The National Trust.
The International Expansion
Three quarters of our projects were UK based over the next few years we continued to expand our minds with travel – working in the United States, Canada, China, Russia the Middle East, and across most of Europe.
The Manchester Move
We moved from Sheffield to the booming city of Manchester and into our spectacular new Deansgate offices and workshop space. It turns out that the magnificent baroque building we found was on the site of an old tea importers too!
The New Generation
We started our Training business and expanded our consulting offer by teaming up with long time colleagues Elaine and Carol. Sean retired his calculator around this time too. Steph joined and started to build our brand new strategic quant offer.
The 20th Anniversary
Celebrations of 20 years since Tangible started were put on hold as the global pandemic arrived. Lockdowns led to the development of innovative new methodologies for QuickQual research, online and app based qual and the refinement of our approaches to innovation and co creation.
The 21st Birthday
The team comes of age and goes from strength to strength with Gail stepping down and new skills and behavioural science expertise coming into the business. As we came out of Lockdown we moved our base in the South from Windsor to London.