Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Tangible-Market Research Consumer research and strategy consultancy specialising in brands ## Posts - [Our Blog](https://tangiblebranding.com/our-blog/) - Search Search… - [Tangible Thinking - Episode 1!](https://tangiblebranding.com/tangible-thinking-episode-1/) - At Tangible, we're always exploring new ways to bring consumer insights to life, so we’re very excited to introduce the first episode of our Tangible Thinking podcast series – an innovative experiment blending our original research with AI to explore fresh formats for showcasing our thinking. Our debut episode dives into “Using Research to Find - [WE’RE HIRING: QUAL RESEARCHER](https://tangiblebranding.com/6515-2/) - Looking for an experienced qualitative researcher with expertise in consumer brands to join our team at our office on Deansgate in the centre of Manchester - [New Ideas On How To Grow](https://tangiblebranding.com/new-ideas-on-how-to-grow/) - As well as speaking with consumers every day we always keep an eye out for new thinking and new ideas about brand growth to help us frame our recommendations for our research clients. So we are happy to share these three separate pieces of analysis which all have growth as a theme. More customers vs - [PRIVACY POLICY](https://tangiblebranding.com/privacy-policy/) - 1. INTRODUCTION 1.1 At Tangible Branding Ltd (known as Tangible) we are committed to maintaining the trust and confidence of anyone who discloses their details to us, including Market Research Respondents. In particular, we want you to know that Tangible Branding is not in the business of passing on your personal information to other companies - [DATA PROTECTION POLICY](https://tangiblebranding.com/data-protection-policy/) - 1. Introduction 1.1 We hold personal data about our employees, freelancers, clients, suppliers and other individuals for a variety of business purposes. 1.2 This policy sets out how we seek to protect personal data and ensure that people who work with us understand the rules governing their use of personal data to which they have - [PACKAGING CLAIMS HIERARCHY : WHAT’S TOP AND WHAT’S NOT](https://tangiblebranding.com/packaging-claims-hierarchy-whats-top-and-whats-not/) - A perennial challenge for brand owners and designers alike is the need to have mastery of efficient and effective communication on the front of packaging. Tangible has decades of experience helping tackle the challenge by bringing a consumer and shopper perspective into the process with tailored testing using standardised research under our PackMaster methodology. - [2023 - new behaviours or more of the same?](https://tangiblebranding.com/2023-new-behaviours-or-more-of-the-same/) - [pdf-embedder url="https://tangiblebranding.jaijo.co.uk/wp-content/uploads/2023/01/NEW-YEARS-RESOLUTIONS-BLOG-2023.pdf" title="NEW YEARS RESOLUTIONS BLOG 2023"] - [Celebrating 2022](https://tangiblebranding.com/celebrating-2022-2/) - Whilst looking forward is our priority, here’s a short reflection, for the record, on what we achieved in 2022. 2022 was probably the most turbulent year we have been through since … 2021, but it’s a good news story for Team Tangible : We are a stronger business having found ways to reduce operating costs - [CONSUMER INSIGHT SPECIALISTS, GEEKS AND NOSEY PARKERS : JOIN US!](https://tangiblebranding.com/insight-geeks-and-nosey-parkers-join-us/) - We’re adding to our brilliant team so please get in touch if you are interested in working with us on projects for A-list brands looking to grow, find more buyers, optimise their advertising, identify winning products, redevelop their packaging, refine their messaging, reorganise their merchandising and in store displays, reboot their online experience and generate - [Tangible Update](https://tangiblebranding.com/tangible-update/) - As we moved into 2021 and the 2021/22 financial year we said we would aim to do 3 things with our business. Here’s a progress report at the end of our financial year. Leave the year with more people in our business than we start with. Gail’s long association with Tangible ended whilst our business - [TANGIBLE REACT: REAL TIME LIVE COMPARISON CONCEPT TESTING](https://tangiblebranding.com/tangible-react-real-time-live-comparison-concept-testing/) - new methodology for online concept testing research - [We're Hiring - quantitative research lead](https://tangiblebranding.com/job-opportunity-quantitative-research-lead/) - Opportunity for an experienced senior quantitative researcher within a consumer brands research agency - [We're hiring - Quantitative Consumer Brand Researcher](https://tangiblebranding.com/were-hiring-quantitative-consumer-brand-researcher/) - We're hiring - quantitative consumer researcher - [Tangible’s Brand New Year](https://tangiblebranding.com/tangibles-brand-new-year/) - We decided we would not start 2021 with a set of forecasts – and instead are making a set of commitments, a set of tangible actions that we will turn into reality. - [STATE OF THE NATION: VALENTINE'S DAY](https://tangiblebranding.com/state-of-the-nation-valentines-day/) - Happy Valentine’s Day everyone, what are you doing today? As part of our State of the Nation we consulted the public to find out how they felt and what they wanted this Valentine's day, click below to see what was the word on the street and scroll down to see the results from our snap - [2020 NEW YEAR’S RESOLUTIONS – TIME FOR CHANGE](https://tangiblebranding.com/2020-new-years-resolutions-time-for-change/) - 2020 NEW YEAR’S RESOLUTIONS – TIME FOR CHANGE Marketing is The Change Function, so the start of a new decade is too good an opportunity to miss for taking new perspectives and launching fresh initiatives. So, it’s out with the same old same old, and in with our new Tangible Resolutions for an outstanding 2020: - [GEN Z MYTH BUSTING - WHAT REALLY MAKES THEM TICK?](https://tangiblebranding.com/gen-z-myth-busting/) - The latest age group starting to enter work and becoming financially active is Generation Z – people born between 1995 and 2010. Brand owners need to know who these people are and what makes them tick because we need to sell to them as well as employ them to do the selling. There’s a new - [RESEARCH METHODS: BRAND HEALTH MODEL](https://tangiblebranding.com/research-methods-brand-health-model/) - We will be sharing some of our research methods which have been developed in house. Firstly, we present the Tangible Brand Health Model, which is a more effective tool for tracking the reality of a brand against the things that matter most to consumers. Our handy infographic explains our unique model and how this can - [RESEARCH METHODS: INDICOMMS](https://tangiblebranding.com/research-methods-indicomms/) - For the second part of the research methods series we present Indicomms, our fast paced comms pre-testing approach. It's not just us who endorse this approach, our clients love it too. ‘IndiComms is a great solution for any client or agency that wants quick feedback and development on advertising ideas. The short format one-to-one interviews - [STATE OF THE NATION: COVID-19](https://tangiblebranding.com/state-of-the-nation-covid-19/) - [BUSINESS AS (UN)USUAL](https://tangiblebranding.com/business-as-unusual/) - Whilst the coronavirus is creating uncertainty and changing working patterns and buyer behaviour we want to assure all Tangible clients that we will continue to do our level best to ensure that we have got your research needs covered. We have two priorities: 1. everyone’s health and wellbeing, and 2. business continuity for our clients - [STATE OF THE NATION UPDATE: COVID-19](https://tangiblebranding.com/state-of-the-nation-update-covid-19/) - [STATE OF THE NATION UPDATE: COVID-19, THE RESEARCH EDIT](https://tangiblebranding.com/state-of-the-nation-covid-19-update/) - A Tangible summary of consumer research and planning guidelines during the Covid-19 pandemic - [COVID-19: POST CRISIS PLANNING](https://tangiblebranding.com/covid-19-post-crisis-planning/) - A Tangible view of the potential impact of the Covid19 pandemic on consumers and their attitude and behaviour towards brands and how to plan a way out of the crisis - [TANGIBLE THINKING: GET WARM FOR THE BIG THAW](https://tangiblebranding.com/tangible-thinking-get-warm-for-the-big-thaw/) - [pdf-embedder url="https://tangiblebranding.jaijo.co.uk/wp-content/uploads/2020/04/Tangible-Thinking-Get-Warm-for-The-Big-Thaw.pdf" title="Tangible Thinking - Get Warm for The Big Thaw"] You can also view or download the article by using this link - [WHAT NEXT FOR BRAND OWNERS](https://tangiblebranding.com/what-next-for-brand-owners/) - [pdf-embedder url="https://tangiblebranding.jaijo.co.uk/wp-content/uploads/2020/06/WHAT-NEXT-for-brand-owners.pdf" title="WHAT NEXT for brand owners"] You can also view and download our article using this link. - [THE BRAND NAME GAME](https://tangiblebranding.com/the-brand-name-game/) - One of the definitions of a brand is a name with a promise. Most consumer research focuses on defining and refining the promise - finding ways to manage the positioning and execution of products and services so they are bought by the widest possible audience. But often the name is part of the brief, so - [GLOBAL YOGURT TRENDS 2019](https://tangiblebranding.com/global-yogurt-trends-2019/) - [EATING TOGETHER IS GOOD FOR YOUR HEALTH](https://tangiblebranding.com/eating-together/) - [PACKAGING INNOVATION](https://tangiblebranding.com/packaging-innovation/) - [BRANDS THAT SPEAK WITHOUT TALKING](https://tangiblebranding.com/brands-that-speak-without-talking/) - In our experience of researching people's engagement with brands, it seems to us that strong relationships are formed with those where there is a visual force. Psychologists and behavioural scientists have, for decades, talked about the power of visual appearance and body language over verbal communication. It is often quoted that 80% of effective communication - [3 CONSUMER BEHAVIOURS](https://tangiblebranding.com/3-consumer-behaviours/) - Tangible has been researching consumer buying behaviour and motivations for over 15 years. Underlying all of the shopper ethnography, segmentation studies... - [9 TIPS FROM MARKETING DIRECTORS](https://tangiblebranding.com/9-tips-from-marketing-directors/) - We never stop taking advice and learning from our clients, and a lot of the tips we do pick up are invaluable! Someone once said always leave a list incomplete because it will keep you inquisitive, so here is our (incomplete) list of Top 9 Tips for growth from marketing directors… 1. You need a - [BE A BRAND ARTIST](https://tangiblebranding.com/be-a-brand-artist/) - Is brand marketing art or science? There is a long-running debate on the optimum characteristics of brand managers and the extent to which the scientific method of asking questions, building and testing competing hypotheses is the route to success. We rely a great deal on the rigour of scientific methodologies in research and in analytical - [FOOD MATTERS LIVE](https://tangiblebranding.com/food-matters-live/) - What can we learn about 2018’s consumer demands? Every November Food Matters Live brings us a plethora of new and exciting products from the UK and further afield. This year, to save you the trouble of negotiating the crowds and capricious rail timetables, we have picked out the products that best illustrate 2018’s evolving consumer - [OUR CHRISTMAS SPECIAL](https://tangiblebranding.com/5252/) - Our Christmas Special - [GDPR](https://tangiblebranding.com/gdpr/) - Tangible will comply with applicable GDPR regulations as a data processor and controller when they take effect on 25th May 2018. In conjunction with our clients and partners, we are currently working through the requirements to understand how they will impact on our business. Where do we stand? We are committed to address EU data - [HOW TO INNOVATE IN 2018](https://tangiblebranding.com/how-to-innovate-in-2018/) - If you resolve to do anything this year, do more. If you resolve to do more, do it well. DO MORE We are conditioned to celebrate singular or specialist expertise. We feel good if we master something and at this time of year there is often a focus on acquiring a new trick, ticking off - [Tangible Manchester](https://tangiblebranding.com/tangible-manchester/) - We've moved, still in Windsor and now in central Manchester. - [HOW TO INNOVATE IN 2018 - Part 2](https://tangiblebranding.com/innovate-2018-part-2/) - Efforts to innovate work when they combine the creativity multiplier of imagination and connections with skill and endeavour. Or in other words, innovation succeeds when great ideas are well executed. Whereas idea making is all about the art of the fantastically possible, execution is about confronting and overcoming risk. Adventurers know all about achieving goals - [Packs make better ads ...](https://tangiblebranding.com/packs-make-better-ads/) - Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely to make a claim seem more credible, increasing claim believability and purchase likelihood. In - [4 Challenges for Research: Making the Case for Distribution](https://tangiblebranding.com/4-challenges-for-research-making-the-case-for-distribution/) - At Tangible we have had the good fortune of working on research, marketing and strategy projects with leading brand owners across many categories and sectors for over 15 years. We enjoy the variety, we benefit from the privilege of being able to step back to get a broad perspective on some of the key challenges - [4 Challenges for Research: Identifying Value Drivers](https://tangiblebranding.com/4-challenges-for-research-identifying-value-drivers/) - Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed it, here’s Challenge 1: get in touch. - [4 Challenges for Research: Shifting Lifestyles](https://tangiblebranding.com/4-challenges-for-research-shifting-lifestyles/) - Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them here’s Challenge 1: Making the Case for Distribution and Challenge 2: Identifying Value Drivers. Today we’re - [4 Challenges for Research: Understanding the New Generation](https://tangiblebranding.com/4-challenges-for-research-understanding-the-new-generation/) - Based on our wealth of experience and diversity of clients over our first 15 years, here is the last in our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them, here’s Challenge 1: Making the Case for Distribution, Challenge 2: Identifying Value Drivers and - [Brands That Talk to Me](https://tangiblebranding.com/brands-that-talk-to-me/) - When we ask people to tell us about brands they reply with words. Even when we give them pens and encourage a bit of drawing they like to start with words. It’s not surprising, as we have all been conditioned to work this way since childhood – “tell me what it was like”, “describe her”, - ["Training doesn't work?"](https://tangiblebranding.com/training-doesnt-work/) - Most of our clients would say that they have three primary assets – their brands; the goodwill tied up in the relationships they have with customers and consumers; and their people. And many would place people at the top of the list. Putting to one side the issue that most people, not least the burgeoning - [Make Messy Segments Not Tidy Stereotypes](https://tangiblebranding.com/make-messy-segments-not-tidy-stereotypes/) - One of the necessary preoccupations of marketing people is to identify their target market as clearly as possible. At Tangible we are strong advocates of the theory that the widest possible targets make for larger pools of potential buyers, but we also believe that segmentation can be useful. The challenge when working with high volume - [End of the line for trackers?](https://tangiblebranding.com/end-of-the-line-for-trackers/) - Recently, and with more frequency, clients have been letting off steam about their brand tracking. These are the top 4 complaints we hear: Our tracker doesn't help It is costing us a small fortune It is difficult to change anything It is even harder to stop We accept that some tracking studies may be useful, - [Innovation Culture - It's about them, not you](https://tangiblebranding.com/innovation-culture-its-about-them-not-you/) - An organisation’s culture is best observed in the way the team behaves when the boss isn’t there. And we all know that having the right culture and environment is vital when seeking transformational change through innovation. So what is actually going on in your organisation? Does it look like a place that thrives on experimentation ## Pages - [Home](https://tangiblebranding.com/) - We help our clients create successful strategies and make great decisions by interpreting the reality of people’s lives not just analysing data - [Contact Us](https://tangiblebranding.com/contact-us/) - Key Contacts Steph AlmondManaging Director07387 413067Steph@tangiblebranding.com Julia BradleyAssociate Director07384 893 782julia@tangiblebranding.com Contact Us Manchester244 Deansgate, Manchester, M3 4BQ0161 694 9898London9 Noel St, Soho, London W1F 8GQ - [Tangible REACT concept testing](https://tangiblebranding.com/tangible-react-concept-testing/) - Our experience is that norms are less useful than real life real time comparison, so the Tangible REACT tool is based on exactly that : concepts are tested against a small pool of current or competitor concepts so the benchmark is a known quantity operating in current market circumstances. - [Our Services](https://tangiblebranding.com/our-services/) - We believe good research is research that works for our clients, not for its own sake. Our research works because we focus on understanding real people, and how history, circumstances and situation all influence attitudes and behaviour at an individual level - [](https://tangiblebranding.com/6504-2/) - Quick turnaround qualitative interviews and groups at a fraction of the price, with all the benefits of an established full-service agency - [wpwBot Mobile App](https://tangiblebranding.com/wpwbot-mobile-app/) - [Briefing form](https://tangiblebranding.com/briefing-form/) - [Packing research](https://tangiblebranding.com/packing-research/) - [](https://tangiblebranding.com/6374-2/) - Online pack evaluation to test new designs for new or existing products and brands - [](https://tangiblebranding.com/6365-2/) - A large scale consumer response to a new brand or product idea - [](https://tangiblebranding.com/6269-2/) - Individual depth interviews to assess early stage packaging and graphics concepts (packcepts) - [](https://tangiblebranding.com/6264-2/) - Rocket fuel: A focused fast and furious technique to create breakthrough innovation - [](https://tangiblebranding.com/6259-2/) - An online research tool to detect problems and barriers to growth and provide a basis for action - [](https://tangiblebranding.com/6254-2/) - The Tangible Brand Health Model is a more effective tool for tracking the reality of a brand against the things that matter most to consumers. - [](https://tangiblebranding.com/6247-2/) - Mixed methodology research to help develop market winning innovation by evaluating new product concepts in rotation - [](https://tangiblebranding.com/5745-2/) - A series of individual ultra-deep interviews designed to uncover underlying behaviour drivers - [](https://tangiblebranding.com/5727-2/) - A turbocharged sprint through innovation idea generation through a consumer filter to provide a list of ready to develop concepts within the same day - [](https://tangiblebranding.com/5707-2/) - A turbocharged sprint through innovation idea generation through a consumer filter to provide a list of ready to develop pack concepts within the same day - [](https://tangiblebranding.com/5608-2/) - A turbocharged sprint through a topic or challenge to provide a consumer perspective and immediate feedback within the same day - [](https://tangiblebranding.com/5689-2/) - Test online shopping and buying behaviour with accompanied internet browsing and buying - [](https://tangiblebranding.com/5583-2/) - The definitive mixed methodology physical pack test that helps make robust and informed decisions between a range of pack design options. - [](https://tangiblebranding.com/indicomms-2/) - Quick, efficient and effective individual face to face interviews to test communications concepts in depth and in real time - [](https://tangiblebranding.com/5498-2/) - Evaluate packaging in a simulated shopping environment: a forced decision test in the form of a time trial at a real fixture - [Selected Assignments](https://tangiblebranding.com/selected-assignments/) - [Our Work](https://tangiblebranding.com/our-work/) - Our Work Keeping the legend at the top of its gameLong term strategic partner – cultural and behavioural trends research, strategic research, product development research and menu optimisation, communication research and new service concept evaluation Brand health and tracking the magic for a truly iconic brand Online large scale studies to uncover brand fame and ## Services - [DISTINCTIVENESS WINS](https://tangiblebranding.com/services/distinctiveness-wins/) - Our work is focused on identifying growth opportunities and we know most brands grow by gaining more buyers. We believe that the recipe for continued brand strength is two-parts Force (or distinctiveness) and one-part Fame. - [PERSPECTIVE HELPS](https://tangiblebranding.com/services/perspective-helps/) - We value Human Intelligence above Artificial Intelligence. We aim to bring clarity to the complexities, contradictions and inconsistency of people, their attitudes and behaviour by applying our minds as well as deploying our models. - [PEOPLE NOT DATA](https://tangiblebranding.com/services/people-not-data/) - Understanding people is the key to success: we go beyond data and think about customers, shoppers, guests and consumers as people in different modes and circumstances. - [CONTEXT MATTERS](https://tangiblebranding.com/services/context-matters/) - Everything is clearer when understood in context. We work hard at making sure we find the right context for research and decision making. ## Employees - [Westmill](https://tangiblebranding.com/employees/5021/) ## Projects - [](https://tangiblebranding.com/projects/5019/) ## Timeline Events - [FAREWELL MARTIN](https://tangiblebranding.com/timeline-events/farewell-martin/) - Martin moved to Bath to take a well-earned early retirement. - [START OF SOMETHING NEW](https://tangiblebranding.com/timeline-events/2005/) - One of these clients seemed to be showing a great level of interest in what we were doing and before we knew it Dominic (marketing) had joined us. - [WE HIT 100](https://tangiblebranding.com/timeline-events/we-hit-100/) - We hit a big milestone: our 100th client. - [](https://tangiblebranding.com/timeline-events/4510/) - We invented our specialised quali-quant clinic methodology for testing and optimising packs and products in a simulated buying situation. It’s been used by Kelloggs, Arla, Heinz, Warburtons, Pfizer and Unilever amongst many others. - [](https://tangiblebranding.com/timeline-events/4503/) - We had built up a big client base in the north and found ourselves running fieldwork all over the country. This called for an expanded team and a new facility so we set up in Sheffield. Initially in a magnificent mansion house in leafy Nether Edge, we moved into a converted dairy yard just off - [THE IDEA WAS SPARKED](https://tangiblebranding.com/timeline-events/1999/) - Martin (Marketing), Gail (Qual researcher) and Sean (Finance) thought lots of market research was underwhelming because it failed to focus on the delivering practical, usable and clear recommendations backed up by real evidence gathered in the right context. - [](https://tangiblebranding.com/timeline-events/4383/) - Reckitt Benckiser was our first client and we have been working with a huge range of fantastic brands ever since. Our longest running client relationship is with our friends at Costa – 16 years and counting. - [](https://tangiblebranding.com/timeline-events/2000/) - Tangible was launched – we found a great property in a seventeenth century former tea importers shop in Windsor and set it up with everything we needed for doing real consumer research: real store fixtures, a real and functioning kitchen, a real living room which doubled as a big meeting space and a proper little ## Smart Logo - [](https://tangiblebranding.com/smart-logo-showcase/5026/) ## History Timeline - [The New Generation](https://tangiblebranding.com/history/the-new-generation/) - The long term succession plan kicks in with Steph taking over as Managing Director of Tangible and Dominic focusing more on the consulting side of the business as Strategy Director. Both are working together with the team to keep developing our specialist qual and quant offer and extend our brand health diagnosis tracking, concept testing, - [The 21st Birthday](https://tangiblebranding.com/history/the-21st-birthday/) - The team comes of age and goes from strength to strength with Gail stepping down and new skills and behavioural science expertise coming into the business. As we came out of Lockdown we moved our base in the South from Windsor to London. - [The 20th Anniversary](https://tangiblebranding.com/history/2020/) - Celebrations of 20 years since Tangible started were put on hold as the global pandemic arrived. ​Lockdowns led to the development of innovative new methodologies for QuickQual research, online and app based qual and the refinement of our approaches to innovation and co creation. - [The New Generation](https://tangiblebranding.com/history/the-training-began/) - We started our Training business and expanded our consulting offer by teaming up with long time colleagues Elaine and Carol. Sean retired his calculator around this time too. Steph joined and started to build our brand new strategic quant offer. - [The Manchester Move](https://tangiblebranding.com/history/the-big-move/) - We moved from Sheffield to the booming city of Manchester and into our spectacular new Deansgate offices and workshop space. It turns out that the magnificent baroque building we found was on the site of an old tea importers too! - [The International Expansion](https://tangiblebranding.com/history/the-international-ventures/) - Three quarters of our projects were UK based over the next few years we continued to expand our minds with travel – working in the United States, Canada, China, Russia the Middle East, and across most of Europe. - [The Retirement](https://tangiblebranding.com/history/the-retirement/) - By now Dominic was running the company and Martin moved to Bath to take a well-earned early retirement. - [The Growth Plan](https://tangiblebranding.com/history/the-team-grew/) - It was time for more new ideas and Dominic, a former client at Nestle, PZ Cussons and Premier Foods joined and eventually became MD - [The Methodology Breakthrough](https://tangiblebranding.com/history/the-methodology-invention/) - We invented our specialised quali-quant clinic methodology for testing and optimising packs and products in a simulated buying situation. It’s been used by Kelloggs, Arla, Heinz, Warbutons, Pladis, Pfizer and Unilever amongst many others. - [The Sheffield Launch](https://tangiblebranding.com/history/the-sheffield-set-up/) - We had built up a big client base in the north and found ourselves running fieldwork all over the country. This called for an expanded team and a new facility, so we set up in Sheffield. Initially in a magnificent mansion house in leafy Nether Edge, we moved into a converted dairy yard just off - [The Launch](https://tangiblebranding.com/history/the-launch/) - Tangible was launched by Martin, Sean and Gail – we found a great property in a seventeenth century former tea importers shop in Windsor and set it up with everything we needed for doing real consumer research: real store fixtures, a real and functioning kitchen, a real living room which doubled as a big meeting - [The Idea](https://tangiblebranding.com/history/4793/) - We thought that lots of market research was underwhelming because it failed to focus on delivering practical, usable and clear recommendations backed up by real evidence gathered in the right context. - [The 100th Client](https://tangiblebranding.com/history/the-100th-client/) - 2005 arrived and we hit a big milestone: our 100th client. - [The 200th Client](https://tangiblebranding.com/history/the-200th-client/) - 2012 saw our next big milestone: our 200th client The National Trust. ## Timeline Stories - [test](https://tangiblebranding.com/cool_timeline/test/) - something happened recently 2020 - [THE IDEA WAS SPARKED](https://tangiblebranding.com/cool_timeline/the-idea-was-sparked/) - Martin (Marketing), Gail (Qual researcher) and Sean (Finance) thought lots of market research was underwhelming because it failed to focus on the delivering practical, usable and clear recommendations backed up by real evidence gathered in the right context. ## Categories - [Uncategorized](https://tangiblebranding.com/category/uncategorized/) - [Articles](https://tangiblebranding.com/category/articles/) - [Latest News](https://tangiblebranding.com/category/latest-news/) - [Testimonials](https://tangiblebranding.com/category/testimonials/) - [In the News](https://tangiblebranding.com/category/in-the-news/) - [Recruitment](https://tangiblebranding.com/category/recruitment/) - [Our History](https://tangiblebranding.com/category/our-history/) - [Video](https://tangiblebranding.com/category/video/) - [Research](https://tangiblebranding.com/category/research/) ## Tags - 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