4 Challenges for Research: Understanding the New Generation

Based on our wealth of experience and diversity of clients over our first 15 years, here is the last in our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them, here’s Challenge 1: Making the Case for Distribution, Challenge 2: Identifying Value Drivers and Challenge 3: Shifting Lifestyles.   In our final part of this series we’re focusing on the newest wave of consumers and how this impacts on all 3 sectors of FMCG, retail and hospitality.   4. Understanding the New Generation   The fourth big challenge applies […]