4 Challenges for Research: Understanding the New Generation

Based on our wealth of experience and diversity of clients over our first 15 years, here is the last in our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them, here’s Challenge 1: Making the Case for Distribution, Challenge 2: Identifying Value Drivers and Challenge 3: Shifting Lifestyles.   In our final part of this series we’re focusing on the newest wave of consumers and how this impacts on all 3 sectors of FMCG, retail and hospitality.   4. Understanding the New Generation   The fourth big challenge applies […]

4 Challenges for Research: Shifting Lifestyles

Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed them here’s Challenge 1: Making the Case for Distribution and Challenge 2: Identifying Value Drivers.   Today we’re focusing on hospitality:   3. Shifting Lifestyles   The Hospitality & Leisure sector is no different in needing to manage value and deliver growth through new products and services. The big additional theme here is dealing with changing consumer behaviour. Lifestyle and attitude shifts are […]

4 Challenges for Research: Identifying Value Drivers

Based on our wealth of experience and diversity of clients over our first 15 years, we’re continuing our series on the 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality. In case you missed it, here’s Challenge 1: get in touch.

4 Challenges for Research: Making the Case for Distribution

At Tangible we have had the good fortune of working on research, marketing and strategy projects with leading brand owners across many categories and sectors for over 15 years. We enjoy the variety, we benefit from the privilege of being able to step back to get a broad perspective on some of the key challenges faced by similar and different businesses, and we like to pass on our views and experiences whenever we can. So here we are sharing what we have identified as 4 current challenges across 3 key sectors of FMCG, Retail and Hospitality over the next week, […]