RESEARCH METHODS: INDICOMMS

For the second part of the research methods series we present Indicomms, our fast paced comms pre-testing approach. It’s not just us who endorse this approach, our clients love it too. ‘IndiComms is a great solution for any client or agency that wants quick feedback and development on advertising ideas. The short format one-to-one interviews work fantastically well because they get around the often post-rationalised responses we hear in groups – and the fact we could cover so many interviews in a day allowed for us to explore a number of different routes and grasp which ideas had most traction […]

RESEARCH METHODS: BRAND HEALTH MODEL

We will be sharing some of our research methods which have been developed in house. Firstly, we present the Tangible Brand Health Model, which is a more effective tool for tracking the reality of a brand against the things that matter most to consumers. Our handy infographic explains our unique model  and how this can be used to understand your brand health.

STATE OF THE NATION: VALENTINE’S DAY

Happy Valentine’s Day everyone, what are you doing today? As part of our State of the Nation we consulted the public to find out how they felt and what they wanted this Valentine’s day, click below to see what was the word on the street and scroll down to see the results from our snap poll.

GEN Z MYTH BUSTING – WHAT REALLY MAKES THEM TICK?

The latest age group starting to enter work and becoming financially active is Generation Z – people born between 1995 and 2010. Brand owners need to know who these people are and what makes them tick because we need to sell to them as well as employ them to do the selling.There’s a new Tangible research report looking at Gen Z in detail, exploding myths and uncovering the reality of their lives and motivations.The first big myth the report deals with is that Gen Z can be treated as a single typology. To assume they are all the same consigns […]