Avoiding New Product Research Pitfalls

Dec 5, 2013 by

In order to maximise the efficiency of their marketing investment, many brand owners are extending their brands into new categories. The new products may be superior to existing offers in the category, they may have lots of new features and potential... read more

How Cosmetics Packaging Can Make Consumers Feel Go...

Mar 13, 2013 by

Source: Tangible Branding Ltd conducted a programme of research with UK women who bought and used Colour Cosmetics, between November 2012 and February 2013. Consumer research has recognized that merely asking questions and recording answers does not gain... read more

Recession Study 2012 – Summary of a Tangible...

Jan 18, 2013 by

“Surviving the recession and taking control”   Since 2008 Tangible Branding Ltd has been conducting a programme of research into the effects of the recession on UK consumers. This report summarises the latest stage of our study conducted in... read more