Articles

Successful Cosmetics Packaging

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We have recently conducted a piece of research for Making Cosmetics 2014 to demonstrate how using multi-sensory research techniques, to understand the rational and emotional needs of cosmetics consumers, can provide the basis for bringing better and more successful cosmetics packaging to market. The Process Our methodology involved recruiting screened, creative and visually eloquent respondents […]

Articles

Avoiding New Product Research Pitfalls

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In order to maximise the efficiency of their marketing investment, many brand owners are extending their brands into new categories. The new products may be superior to existing offers in the category, they may have lots of new features and potential benefits, or they may be me-toos with a tweak and a twist rather than […]