Successful Cosmetics Packaging

Mar 20, 2014 by

We have recently conducted a piece of research for Making Cosmetics 2014 to demonstrate how using multi-sensory research techniques, to understand the rational and emotional needs of cosmetics consumers, can provide the basis for bringing better and... read more

Saving Food Waste Via Packaging: Does The Consumer...

Feb 25, 2014 by

The food industry invests a huge amount into reducing packaging’s call on resources but do consumers understand what good packaging can do for them? Or do they just hear about the ills it can cause the planet? Do consumers understand that good food... read more

Avoiding New Product Research Pitfalls

Dec 5, 2013 by

In order to maximise the efficiency of their marketing investment, many brand owners are extending their brands into new categories. The new products may be superior to existing offers in the category, they may have lots of new features and potential... read more