Because they’re worth it

May 4, 2017 by

All brands must give consumers a reason to believe – a justification for choosing them over and above the alternative, but many brands go a step further, defining themselves as premium. Premium brands want to be seen as a step up from their... read more

Can Brand Owners be Presidential?

Jan 31, 2017 by

People have to vote for presidents just once a term but we want them to buy our brands more frequently, so there is a limit to the parallels that can be drawn. However, as it is open season on this sort of observation here’s our Tangible guide to... read more

Packs make better ads …

Jan 13, 2017 by

Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely... read more