Packs make better ads …

Jan 13, 2017 by

Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely... read more

Innovation Culture – It’s about them, ...

Nov 28, 2016 by

An organisation’s culture is best observed in the way the team behaves when the boss isn’t there. And we all know that having the right culture and environment is vital when seeking transformational change through innovation. So what is actually... read more

Make Messy Segments Not Tidy Stereotypes

Nov 16, 2016 by

One of the necessary preoccupations of marketing people is to identify their target market as clearly as possible. At Tangible we are strong advocates of the theory that the widest possible targets make for larger pools of potential buyers, but we also... read more