Can Brand Owners be Presidential?

Jan 31, 2017 by

People have to vote for presidents just once a term but we want them to buy our brands more frequently, so there is a limit to the parallels that can be drawn. However, as it is open season on this sort of observation here’s our Tangible guide to... read more

Packs make better ads …

Jan 13, 2017 by

Research conducted in the US has demonstrated that a marketing claim made on pack is more powerful than one communicated in print advertising. In general, consumers perceived packs as closer to the product than ads and this greater proximity was likely... read more

Innovation Culture – It’s about them, ...

Nov 28, 2016 by

An organisation’s culture is best observed in the way the team behaves when the boss isn’t there. And we all know that having the right culture and environment is vital when seeking transformational change through innovation. So what is actually... read more